Jelien, blood cancer survivor
Ten years, together
Since 2016, The Leukemia & Lymphoma Society (LLS) has partnered with Subaru and its retailers as part of the Subaru Loves to Care® initiative. Together, we support cancer patients and their families with free resources, blankets, and community messages of hope.
Jelien, blood cancer survivor
Jelien’s Story
When Jelien was just 3 years old, she experienced bruises and cuts that took a long time to heal, high fevers, lethargy, and a loss of appetite for months. A bone marrow biopsy confirmed she had Acute Lymphoblastic Leukemia (ALL) and would need two years of treatment.
At the end of those two years, Jelien rang the bell. She was in remission, and today, she’s a joyous little girl whose smile lights up any room.
Jelien’s family trusted LLS throughout her treatment and in the years since. Whether it was for information or support, her mother Amy says, “LLS helped us out when our family needed it most. We will forever be grateful.”
This June, Subaru will match your donation!*
*During the Subaru Loves to Care initiative from June 1-30, 2025, Subaru will match your online gift to LLS.org, dollar-for-dollar, up to $100,000!
Through the Subaru Love Promise, Subaru and its retailers are dedicated to making the world a better place and being More Than a Car Company®.
And every June—for the last ten Junes—they’ve come together with LLS and local hospitals to wrap cancer patients in warmth... literally! Since 2016, our partnership has led to nearly 500,000 patients receiving blankets, care kits, and messages of hope from Subaru customers and retailer employees.
In 2025, local Subaru retailers across the country rallied together to raise nearly $1.2M in support of our Urgent Need, Pediatric, Adolescent and Young Adult Fund, which provides financial relief to help offset non-medical costs associated with treatment, including transportation, food, housing, and utilities.
June is a special time—it’s Subaru Loves to Care and National Cancer Survivors Month. This lets us reflect on how far cancer treatment has come and be optimistic about what the future holds. But it’s also a chance to celebrate—people, milestones, moments. And incredible partners like Subaru are crucial as we make progress towards a world without blood cancer.
After all, we’re stronger together.
Inspiring Stories
Nikolas
Sixteen-year-old Nik was diagnosed with acute lymphoblastic leukemia at age 10. Confined to a hospital bed for months, he dealt with infections and side effects from the strong medications he was on.
It’s been four years since Nik finished treatment. He says he’s stronger than ever, and he’s coming off an incredible milestone: finishing his first year of college.
Throughout his cancer experience, LLS helped Nik connect with other patients and families, and provided support to his family through the Susan Lang Pay-It-Forward Patient Travel Assistance program. “I have met so many amazing cancer warriors over the years. I am proud to be part of the LLS family,” he says.
Subaru Retail Partners
Gold Rush Subaru – Auburn, CA
Small gift, big impact.
Each summer, Gold Rush Subaru proudly delivers boxes of cozy blankets to Sutter Auburn Faith Hospital’s cancer treatment center through the Subaru Loves to Care® initiative. These donations provide warmth—and a reminder that the community is behind every person facing cancer.
One patient, Larry, shared his heartfelt thanks:
“I am a cancer patient and a longtime Subaru owner. I found myself chilly due to the chemotherapy. I love the blanket—a small item but useful and thoughtful.”
Through their continued partnership with LLS, Gold Rush Subaru is making a meaningful impact for patients like Larry—one blanket, and one message of hope, at a time.
Subaru of Pembroke Pines — Pembroke Pines, FL
Compassion that earns national recognition.
In 2024, Subaru of Pembroke Pines was honored with the Subaru Love Promise Customer and Community Commitment Award, a national recognition by Subaru of America for retailers who go above and beyond to support their customers and communities. That commitment shines through in their continued partnership with LLS.
As part of the Subaru Loves to Care® initiative, Subaru of Pembroke Pines teamed up with LLS and a local hospital to deliver blankets and care kits to cancer patients undergoing treatment. Each care kit was thoughtfully assembled with comfort items—socks, eye masks, water bottles—and paired with handwritten messages of hope from Subaru customers and employees.
It’s a gesture that goes far beyond the blanket itself. For patients, it’s a moment of warmth, encouragement, and the reassuring feeling that they are not alone. For Subaru of Pembroke Pines, it’s one of many ways they live out the Subaru Love Promise: supporting health and humanity, one patient at a time.
Help LLS, Subaru, and its retailers spread hope and love to blood cancer patients across the country.
Throughout June, visit your local participating Subaru retailer to write a message of hope for a cancer patient in your area. Patients will receive these special care cards along with information on LLS resources and a custom blanket from Subaru.
In addition, to celebrate both Subaru Loves to Care and National Cancer Survivors Month, from June 1-30, 2025, Subaru will match your online gift to LLS.org, dollar-for-dollar, up to $100,000 in total!