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JELIEN, leukemia survivor


Spreading hope, love, and warmth.

Since 2016, The Leukemia & Lymphoma Society (LLS) has partnered with Subaru and its retailers as part of the Subaru Loves to Care® initiative, to support cancer patients and their families with free resources, blankets, and community messages of hope.

JELIEN, leukemia survivor

Through the Subaru Love Promise, Subaru and its retailers are dedicated to making the world a better place and being More Than a Car Company®.

And every June—for the last nine Junes—they’ve come together with LLS and local hospitals to wrap cancer patients in warmth... literally! Since 2016, we’ve helped give out over 336,000 warm blankets, over 54,000 patient care kits, and thousands more messages of hope from Subaru customers and retailer employees.

Additionally, local Subaru retailers across the country rallied together to raise over $1.1M in support of our Urgent Need, Pediatric, Adolescent and Young Adult Fund, which provides financial relief to help offset non-medical costs associated with treatment, including transportation, food, housing, and utilities.

June is a special month because of this partnership—it’s Subaru Loves to Care month. But for us, June is also National Cancer Survivors Month—a time to reflect on progress that’s been made in cancer treatment, celebrate milestones, and look ahead to our vision: a world without blood cancer. We are grateful for Subaru’s continued partnership and the impact we can make TOGETHER to reach this ambitious vision.

After all, we are better together.

Inspiring Stories

Nikolas - leukemia survivor


Sixteen-year-old Nik was diagnosed with acute lymphoblastic leukemia at age 10. Confined to a hospital bed for months, he dealt with infections and side effects from the strong medications he was on. It’s been 2 years since Nik finished treatment, and he says he’s stronger than ever. He recently got his driver’s license, and he has a job he loves. Throughout his cancer experience, LLS helped Nik connect with other patients and families, and provided support to his family through the Susan Lang Pay-It-Forward Patient Travel Assistance program. “I have met so many amazing cancer warriors over the years. I am proud to be part of the LLS family,” he says.

Subaru Retail Partners

Don Miller Subaru West

Don Miller Subaru West – Madison, WI

Messages of hope give comfort to kids with blood cancer.

Our friends at Don Miller Subaru West partnered with us to deliver hope and warmth to blood cancer patients at UW Health Kids. Don Miller Subaru West and hospital staff were present to unpack Don Miller Subaru West’s donation of 80 blankets, 30 patient care kits, and Messages of Hope for families battling cancer. This act of generosity was warmly received by hospital staff and cancer patients. UW Health Kids wrote a special thank you stating, “your amazing and generous donation will bring joy and comfort to our patients of all ages! You can be very proud of your efforts and the impact that you’ve had on all of us here in the Department of Pediatrics Hematology, Oncology and Bone Marrow Transplant Division.” Thank you so much Don Miller Subaru West staff for providing messages of hope and reminding cancer patients that there’s a big community supporting them along their journey!

West Houston Subaru

West Houston Subaru - HOUSTON, TX

An Honored Hero helps deliver warmth.

Our Texas Gulf Coast Region and West Houston Subaru had the privilege of delivering blankets and message of hope cards to Texas Children’s Hospital West Campus as a part of the Subaru Loves to Care program. The highlight of the day was having local Honored Hero, Emma, and her family join us all and brighten the day! She was elated to receive a gift to visit a Build-A-Bear from West Houston Subaru! Emma also enjoyed taking wonderful photos with everyone. Her smile brightened up the day for all of us around her. This act of kindness and generosity from Subaru goes such a long way for kids like Emma who, unfortunately, have had to undergo a battle with cancer. We know the warm blankets and messages of hope cards will put a smile on all the other kids’ faces at Texas Children’s Hospital. Here at LLS, we are so grateful for West Houston Subaru’s continued love and support. Bringing meaning, hope, and purpose to cancer patients are inspiring moments that make all our work that much more special.