Corporations usually have enough on their plate, just taking care of business, but at least one has found a creative way to also help generate millions of dollars to fund blood cancer research, education and patient services.
Outerwall, the Seattle-based company behind the Coinstar network of coin-counting kiosks, partners with The Leukemia & Lymphoma Society (LLS) through a “Pennies for Patients” program that has thousands of schools raising money for the cause. School teachers, administrators and volunteers simply take their donations to a Coinstar location (there are 17,000 around the nation) and select LLS as their charity. Almost 90 percent of Coinstar kiosks include LLS, and consumers direct about 85 percent of their charitable coin donations to LLS.